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If you don’t know this, you don’t follow pro basketball, you don’t buy HTC phones, you don’t frequent Best Buy, you don’t travel in a big city or hang out in suburban shopping malls.
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They’ve been a big hit, and kids continue to devour them despite the shamelessly high price tag—ears cost $180 to $400 a pair, and earbuds start at $100 (Monster Cable, the parent behind corporate Beats, has taken heat for mocking its cables).
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Even at those prices, the Beats aren’t very good. I’ve tested various Beats models over the years — the folding portables and the beefier “Studio” and “Pro” sets — and I’ve found every pair I’ve worn to be substandard. Skates of headphones offer better sound for the same money or less. Adding to the mystique, the Petes have historically relied on such a poor structure that you’d be lucky to have a year away from them.
And yet they are everywhere. People love them. Failure to understand the logic here is the reason I don’t work in marketing. However, as cynical as I am about Beats and popular headphones in general – I’m intrigued by the new Bluetooth models. I try to welcome every opportunity to wonder, see the light, and be transformed, so when a pair of new wireless beats crossed my desk, I gave them a firm shake.
While these $280 headphones are instantly recognizable as Beats, there are some key differences. First, there are no wires – these are Bluetooth headphones, so they rely entirely on a Bluetooth connection to a smartphone, tablet or PC to transmit sound. (There’s also no way to plug in a mini cable, which is odd.) The right earcup also has a series of buttons under the hoop. By pressing different points around the ring, you can adjust volume, advance through tracks, toggle power and manage Bluetooth connectivity. In the center of the ring is a silver play/pass button with that big red “B” engraved on it.
Like other Beats cans, the Frame’s hardware is almost entirely plastic, except for the hinges that fold down to fit the headphones into the carrying case. The hinges are metal, but they’re flimsy and don’t inspire confidence.
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Not satisfied with the sound. Like a boss hit in the chest. Downs are brutally forward, ups and downs. The rest of the soundfield is pumped up to compete with the low wall, but it’s all about the humming stuff. The highs are dull, the mids lack any interest, the vocals sound hollow and the acoustic instruments are muddy, processed and unnatural. Soft sounds don’t have room to breathe, and even less subdued details like hi-hats and snare hits splash and throb.
Now there’s a big caveat to consider: these are Bluetooth headphones, so the audio going from the wireless source to the speaker is compressed. But when compared to other similarly priced Bluetooth headphones — the Sennheiser MM 400s ($260) and the AKG K830s ($250) — it’s clear the Beats have more flavor. While those other models can reproduce the sound naturally, the Beats unnecessarily embellishes the lows and makes the highs too aggressive.
If you like loud and loud sounds, Beats will appeal to you when you first put them on. But after 20 or 30 minutes, I want to finish it. I endured an hour-long listening session every day for two weeks, and at the end of each, I had to slip back into my trusty ATH-M50 headphones and adjust my C before continuing with my day.
All I have to do is recharge them every so often. Battery life is impressive – the Beats got several days of regular use between charges. Also, the Bluetooth connection can be maintained in different environments. Around the office and home, I experienced only a few signal drops, and only when I walked about 20 feet from my source.
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I have some issues with the design. The headband is as tight as a clamp, and since these are in-ear headphones, the leather cups pinch the ears uncomfortably. Also, the control loop is hidden. Just when I thought my fingers had found the right pump to turn up the volume, I pressed it and – oops – we were on to the next track. This happened repeatedly and I had to remove them and remember where each control was.
Finally, I made some phone calls. The audio quality is poor on both ends of the line, but I think they work in a nutshell.
With a foldable, travel-friendly design set against poor quality of Bluetooth convenience and sound and odd ergonomics, these Beats are my second or third choice among Bluetooth models in the $150 to $200 price range.
Better battery life. A sleek folding design keeps things compact. They are very nice. Your friends think you and LeBron James are BFFs.
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The tired sound is unnecessarily loud and lacks subtlety, the audio equivalent of an MMA fighter with two pit bulls in an F-350 Super Duty who wants to know where the party is. The hinges feel weak. An ounce is more expensive than chronic.
Michael Calor oversees consumer products in print and online and is one of the hosts of the weekly podcast,
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